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IPSOS Survey Reveals Most Watched TV Station in Ghana Between UTV, TV3 and Adom TV – Full Rankings

World-renowned research firm IPSOS has released its report on the most-watched television stations in Ghana, with TV3 and UTV taking top spots.

The research, encompassing the period of January to December 2021, found that TV3 managed to retain its top spot as the most-watched local television station.

The Media General owned channel ended with 12.75% of the audience share, over four percentage points clear of Despite Media’s UTV in 2nd with 8.6% of the audience share.

Adom TV, owned by the Multimedia Group, came third with 7.75% of the audience share.

Reacting to their ranking, TV3 General Manager Francis Doku pointed to programs such as Date Rush, Ghana’s Most Beautiful, Mentor, Ghana’s Strongest, Talented Kid and others for helping them maintain their leading market share.

“It is great to have TV3 maintaining its leadership position as the number one station in Ghana thanks to relentless efforts put in by our staff and even more our cherished audience need commendation for sticking with us and making us number one once again,“ he noted.

“Our target for the year was to retain our number position and that informed the programming we designed, the shows we produced and broadcast and the entire engagement with our audience on air and online and we are very happy that target has been met.”

UTV in recent years has been making strides but it seems for now, TV3 remains the kings of local television in Ghana.

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