Facebook reverses ban on news pages in Australia

The government’s news code aims to set up a “fairer” negotiation process between the tech giants and news companies over the value of news content.

But it has been strongly opposed by Facebook and Google – both argue the code misunderstands how the internet works. Facebook has also said it gets little commercial gain from news content.

But the Australian government says the code is needed to “level the playing field” for news publishers, which have seen profits slump in the internet age.

Facebook said on Tuesday that it had been reassured by recent discussions with the government.

“Going forward, the government has clarified we will retain the ability to decide if news appears on Facebook so that we won’t automatically be subject to forced negotiation,” said Campbell Brown, vice president of global news partnerships at Facebook.

“We have come to an agreement that will allow us to support the publishers we choose to, including small and local publishers.”

Facebook already has its own “showcase” product – Facebook News Tab – through which it pays media organisations a fee to display their stories on its platform. This feature however, is only available in the UK and US.

Google had also threatened to withdraw its primary search engine from Australia, but the company has recently agreed deals with local media companies including Nine Entertainment, Seven West Media and Rupert Murdoch’s News Corporation.

Facebook said on Tuesday that it had been reassured by recent discussions with the government.

“Going forward, the government has clarified we will retain the ability to decide if news appears on Facebook so that we won’t automatically be subject to forced negotiation,” said Campbell Brown, vice president of global news partnerships at Facebook.

“We have come to an agreement that will allow us to support the publishers we choose to, including small and local publishers.”

Facebook already has its own “showcase” product – Facebook News Tab – through which it pays media organisations a fee to display their stories on its platform. This feature however, is only available in the UK and US.

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